SMarina.NYC

SMarina.NYC

UX Designer & Researcher Working Across Disciplines

A LITTLE ABOUT ME

Accomplished UX Lead with a proven record of delivering best in class products that delight the end user and drive key satisfaction metrics and shareholder value. Known for taking a human centered approach to UX and product development while leveraging design thinking to drive innovation in the digital space.

Currently responsible for crafting best-in-class user experiences for employees across mobile and desktop applications at American Express. Expertise allows for collaboration with product owners on multiple levels; from consulting on current experiences to designing and researching new ones.

Past experience includes identification and execution of key strategic initiatives that positively impact the bottom line, budgeting, new product development, product management, user experience, analytics and product launches.

Proven track record of managing cross-functional teams and leading creative and back-end development efforts. Certified as a Scrum Product Owner.

MY EXPERTISE

UX Design

Creation of wireframes, site maps, user flows and visual designs.

UX Research

Experience with user research which serves to inform the design/development of best-in-class user experiences.

Digital Strategy

Through user insights and competitor deep dives, definition of product direction from ideation to roll out.

Product Management

Launch of multiple digital products to millions of customers.

PROCESS


IDEA


WIREFRAME


RESEARCH


DESIGN


DEVELOP


LAUNCH

FUN FACTS


Enjoys Traveling


Speaks Multiple Languages


Passionate About Technology


Audiophile

MY WORKS

SubCard Management

SubCard Management

Intranet Concept

Intranet Concept

MerchantLink

MerchantLink

ShopForIt

ShopForIt

Account Management

Account Management

CAPABILITIES

CAPABILITIES

AMEX.COM HOMEPAGE

AMEX.COM HOMEPAGE

AMEX.COM SECURED

AMEX.COM SECURED

PRODUCT LAUNCHES

PRODUCT LAUNCHES

Protected: Print Design

Protected: Print Design

LET’S GET IN TOUCH

Marina Serebryanaya

Marina Serebryanaya

smarina@gmail.com

Brooklyn, New York

DROP ME A LINE

WORK HISTORY

05/2015

Lead UX Designer, UX Research and Design

AMERICAN EXPRESS (NY, NY)

In conjunction with product owners and technology partners, I am tasked with crafting a best-in-class user experience for employees across mobile and desktop applications. I help to improve a diverse set of products that are most critical in addressing the primary technology pain points that employees face in their daily lives thus helping the company improve its competitive advantage.

03/2013

Manager, Amex.com Product Management

AMERICAN EXPRESS (NY, NY)

As a core member of the enterprise product management team, I was tasked with leading the design and development of American Express’ core account management applications, one of the most highly trafficked journeys on the American Express website. My role allowed me to transform the digital space by driving key customer satisfaction metrics and shareholder value.

In addition, I provided business insights that drove key decisions in shaping a best-in-class account management customer experience.

07/2011

Interactive Analyst, Amex.com Product Management

AMERICAN EXPRESS (NY, NY)

I managed the Amex.com homepage and its respective HERO placements. In partnership with internal stakeholders and creative agencies, I ensured placements were on brand while providing a best-in-class customer experience.

In conjunction with creative and back-end developers, I released a number of “firsts” for the homepage that included video, social sharing, and animation.  In addition, I led a number of innovation initiatives for American Express.

My responsibilities also included creation of a reporting framework that became the standard in how product performance is assessed through definition of KPIs, user journey analysis, scorecards and dashboards.

04/2007

Business Analyst, AP Images (Digital)

ASSOCIATED PRESS (NY, NY)

In conjunction with sales and leadership teams, I managed business processes and technology improvements that streamlined the operation(s) of the images department. I drove the development of a custom reporting solution used by employees to generate internal reports. In addition, I assisted various business units in obtaining reporting necessary for vital business decisions.

EDUCATION HISTORY

2016

Certificate in UX/UI: Mobile Design

PRATT INSTITUTE (NY, NY)

Certificate program aimed at mobile design and focusing on:

  • Introduction to UX/UI in Mobile Design
  • Visual Artifacts in User Experience
  • User Experience Design Research
  • User Interface Prototyping in Code
2015

Certificate in UX: Fundamentals

NEW YORK UNIVERSITY (NY, NY)

I completed UX Design courses that focused on:

  • Screen experience
  • Identification of user and business goals
  • Wireframes and interactive prototypes
  • Analytics and strategy
  • Personas
  • UX in start-up environments
  • Visual design for UX
2014

Certified Scrum Product Owner

SCRUM ALLIANCE (NY, NY)

I am a certified scrum product owner. As such, I am able to fulfill the role of product owner within a scrum team, leading successful product releases.

2004

Bachelor of Science: Business Management & Finance

BROOKLYN COLLEGE, C.U.N.Y (NY, NY)

I studied finance and business management for my undergraduate degree. This degree enabled me to try various career paths from accounting to product management/analytics until I found a career that was a perfect fit for me, UX Design/Research.

DESIGN TOOLS

PHOTOSHOP

ILLUSTRATOR

SKETCH

OMNIGRAFFLE

PROTOTYPING TOOLS

INVISION

AXURE

ANALYTICAL TOOLS

Adobe SiteCatalyst

Adobe Ad Hoc Analytics

Adobe Report Builder

Webtrends

Google Analytics

PRODUCTIVITY TOOLS

Word

Excel

Powerpoint

Content Management

Rally

RECOMMENDATIONS

Ketan Vakil

Ketan Vakil Digital Strategy & User Experience

When Marina was on my team, her main focus was managing and improving the newly-launched U.S home page. She showed great passion for protecting and showcasing our brand, partnering with internal teams and developing new ideas to improve the performance of this key digital asset. Marina was a quick learner – for example – she became proficient in the complex Omniture reporting tool to help her optimize her campaigns and advise partners more effectively. Marina was constantly thinking of new ideas, from how to improve the customer experience, engage customers more deeply or improve internal processes. Furthermore, she is a pleasure to work with.

Melissa Post

Melissa Post Senior Marketing Manager

Marina is a very diligent, thoughtful and passionate worker. She is eager to work on projects, is always brainstorming and sharing new ideas, and is constantly thinking outside the box. Marina is someone you know will follow through on a job when tasked with it, and loves being part of a collaborative team. She is a pleasure to work with.

MY RESUME

My resume is available in pdf format. It contains additional information around my professional experience and is meant to serve as a companion to my portfolio site.

VIEW RESUME

VIEW MY LINKEDIN PROFILE

Click on the link below to view my LinkedIn profile. I currently work for American Express as a Lead UX Designer/Researcher focusing on employee digital experiences.

MY LINKEDIN PROFILE