AMEX.COM SECURED

2011 HIGHLIGHTS:

User Centered Design process – focus on customer research to inform redesign.
Reduction in marketing placements.
Improvements in managing multiple cards (creation of a card “drawer”).
Less clutter and cleaner design.
Introduction of tabs that focus on latest transactions, membership value and offers.
Responsive design – Consistent experience across smaller and larger breakpoints.

2014 HIGHLIGHTS:

Improved way of accessing card benefits and offers.
Easier way to view recent transactions.
Elimination of repetitive information (ex: streamlined financials)
Navigation tailored to a secured experience
Responsive tile design – flexibility to personalize the experience depending on card type.
Ability to easily scale and move around “tiles” as needed for smaller and larger breakpoints

DESCRIPTION

I managed two redesigns of the Account Summary experience. Each redesign aimed to simplify the amount of time it takes for a card member to complete a task, reduce repetitive information, and provide a simple yet functional design that goes beyond typical account management tasks.

User research proved to be critical to creating a best-in-class experience for the customer as customer feedback was incorporated heavily into each redesign.

CLIENT

American Express