WORK HISTORY
05/2015
Senior UX Designer (’15 – 21); Lead UX Designer (’22 – Present), UX Research and Design
AMERICAN EXPRESS (NY, NY)
In conjunction with product owners and technology partners, I am tasked with crafting a best-in-class user experience for employees across mobile and desktop applications. I help to improve a diverse set of products that are most critical in addressing the primary technology pain points that employees face in their daily lives thus helping the company improve its competitive advantage.
03/2013
Manager, Amex.com Product Management
AMERICAN EXPRESS (NY, NY)
As a core member of the enterprise product management team, I was tasked with leading the design and development of American Express’ core account management applications, one of the most highly trafficked journeys on the American Express website. My role allowed me to transform the digital space by driving key customer satisfaction metrics and shareholder value.
In addition, I provided business insights that drove key decisions in shaping a best-in-class account management customer experience.
07/2011
Interactive Analyst, Amex.com Product Management
AMERICAN EXPRESS (NY, NY)
I managed the Amex.com homepage and its respective HERO placements. In partnership with internal stakeholders and creative agencies, I ensured placements were on brand while providing a best-in-class customer experience.
In conjunction with creative and back-end developers, I released a number of “firsts” for the homepage that included video, social sharing, and animation. In addition, I led a number of innovation initiatives for American Express.
My responsibilities also included creation of a reporting framework that became the standard in how product performance is assessed through definition of KPIs, user journey analysis, scorecards and dashboards.
04/2007
Business Analyst, AP Images (Digital)
ASSOCIATED PRESS (NY, NY)
In conjunction with sales and leadership teams, I managed business processes and technology improvements that streamlined the operation(s) of the images department. I drove the development of a custom reporting solution used by employees to generate internal reports. In addition, I assisted various business units in obtaining reporting necessary for vital business decisions.
EDUCATION HISTORY
2024
UX Master Certificate
NIELSEN NORMAN GROUP (NY, NY)
Certificate program which spans 15 courses across 100+ hours of training, covering design, research and management. Examples of courses includes:
- Interaction: Information Architecture, Design Thinking Essentials, Designing AI Experiences
- Research: Measuring UX and ROI, Personas, Usability Testing/User Interviews
- Management: Design Tradeoffs and Decision-Management, Leading Highly Effective UX Teams, Mastering Influence
2018
Certificate in Visual Design
GENERAL ASSEMBLY (NY, NY)
Certificate program aimed at sharpening my skills in visual design with a focus on:
- Creation of a brand/design strategy
- Design Theories (color, typography, etc.)
- Creation of various elements within a visual identity (ex: style guides)
- How to incorporate a visual identity into a landing page
2016
Certificate in UX/UI: Mobile Design
PRATT INSTITUTE (NY, NY)
Certificate program aimed at mobile design and focusing on:
- Introduction to UX/UI in Mobile Design
- Visual Artifacts in User Experience
- User Experience Design Research
- User Interface Prototyping in Code
2015
Certificate in UX: Fundamentals
NEW YORK UNIVERSITY (NY, NY)
I completed UX Design courses that focused on:
- Screen experience
- Identification of user and business goals
- Wireframes and interactive prototypes
- Analytics and strategy
- Personas
- UX in start-up environments
- Visual design for UX
2014
Certified Scrum Product Owner
SCRUM ALLIANCE (NY, NY)
I am a certified scrum product owner. As such, I am able to fulfill the role of product owner within a scrum team, leading successful product releases.
2004
Bachelor of Science: Business Management & Finance
BROOKLYN COLLEGE, C.U.N.Y (NY, NY)
I studied finance and business management for my undergraduate degree. This degree enabled me to try various career paths from accounting to product management/analytics until I found a career that was a perfect fit for me, UX Design/Research.
