SMarina.NYC

CX Leader Working Across Disciplines

A LITTLE ABOUT ME

Accomplished CX Leader with a proven record of delivering intuitive, user driven products that elevate satisfaction, usability, and business outcomes. Expert in leading user research, design, and product management to create best-in-class digital experiences grounded in design thinking and data-driven strategy.

Adept at integrating technology and business goals to ensure usability and user insights shape every stage of the product roadmap. Certified Scrum Product Owner, known for leading cross functional teams and measuring the impact of product releases to continually enhance the customer experience

MY EXPERTISE

UX Design

Creation of wireframes, storyboarding, interactive prototypes, site architecture and visual designs. Design Thinking at the heart of all designs deliverables.

UX Research

Experience with user research which serves to inform the design/development of best-in-class user experiences.

Digital Strategy

Through user insights and competitor deep dives, definition of product direction from ideation to roll out.

Product Management

Launch of multiple digital products to millions of customers.

PROCESS

IDEA

WIREFRAME

RESEARCH

DESIGN

DEVELOP

LAUNCH

FUN FACTS

Enjoys Traveling

Speaks Multiple Languages

Passionate About Technology

Audiophile

MY WORKS

Protected: Personas

Protected: Personas

Protected: Intranet Redesign

Protected: Intranet Redesign

Protected: Mac as Choice

Protected: Mac as Choice

Protected: Storyboards

Protected: Storyboards

Protected: Credit Score

Protected: Credit Score

SubCard Management

SubCard Management

LiquidLab

LiquidLab

Account Management

Account Management

Blue Light Dispatch

Blue Light Dispatch

LET’S GET IN TOUCH

Marina Serebryanaya

Marina Serebryanaya

smarina@gmail.com

Brooklyn, New York

I help organizations elevate their customer experience and bring refined, insight driven digital products to life.

As a seasoned customer experience and product leader, I partner with teams to design seamless journeys, guide UX research and design efforts, and shape product vision grounded in clarity and purpose. My work integrates strategic product management with deep customer understanding supported by analytics that transform complexity into confident, meaningful decisions.

My approach blends strategy, storytelling, research and design to create solutions that feel seamless, modern, and unmistakably customer centric.

Whether you’re looking to refine your digital experience, strengthen your product strategy, or unlock new opportunities for innovation, I’d love to explore how we can work together.

DROP ME A LINE

WORK HISTORY

04/2021

Product Designer, Digital Colleague Experience

AMERICAN EXPRESS (NY, NY)

I ensure that Digital Workplace (DW) products and services are intuitive, user friendly, and grounded in user research and best-in-class design practices. I take direct responsibility for the UI and UX and of DW products, as well as for partner solutions that influence the overall user experience.

By leading user research and design, I help shape product roadmaps with a strong focus on usability and user needs. I continually measure the impact of product releases to drive ongoing improvements and enhance the overall colleague experience.

05/2015

Senior/Lead UX Designer, User Experience Research and Design

AMERICAN EXPRESS (NY, NY)

In partnership with product owners and technology teams, I design and deliver best-in-class user experiences for employees across mobile and desktop platforms.

I focus on improving the products most essential to addressing key technology pain points in colleagues’ daily workflows, enhancing usability, productivity, and the company’s overall competitive advantage.

03/2013

Manager, Amex.com Product Management

AMERICAN EXPRESS (NY, NY)

As a core member of the Enterprise Product Management team, I led the design and development of American Express’s core account management application, one of the most highly trafficked experience on the company’s website.

I provided strategic business insights that drove key product decisions and shaped a best-in-class account management experience. Through this work, I helped transform the digital ecosystem, driving improvements in customer satisfaction, engagement, and overall shareholder value.

07/2011

Interactive Analyst, Amex.com Product Management

AMERICAN EXPRESS (NY, NY)

I led digital design and product innovation, delivering new features and campaigns that improved customer engagement and satisfaction.

I drove major enhancements to the Account Management experience, boosting task completion and offer response rates, while using analytics and user insights to guide product strategy and strengthen Amex’s digital leadership.

EDUCATION HISTORY

2024

UX Master Certificate

NIELSEN NORMAN GROUP (NY, NY)

Certificate program which spans 15 courses across 100+ hours of training, covering design, research and management. Examples of courses includes:

  • Interaction: Information Architecture, Design Thinking Essentials, Designing AI Experiences
  • Research: Measuring UX and ROI, Personas, Usability Testing/User Interviews
  • Management: Design Tradeoffs and Decision-Management, Leading Highly Effective UX Teams, Mastering Influence
2018

Certificate in Visual Design

GENERAL ASSEMBLY (NY, NY)

Certificate program aimed at sharpening my skills in visual design with a focus on:

  • Creation of a brand/design strategy
  • Design Theories (color, typography, etc.)
  • Creation of various elements within a visual identity (ex: style guides)
  • How to incorporate a visual identity into a landing page
2016

Certificate in UX/UI: Mobile Design

PRATT INSTITUTE (NY, NY)

Certificate program aimed at mobile design and focusing on:

  • Introduction to UX/UI in Mobile Design
  • Visual Artifacts in User Experience
  • User Experience Design Research
  • User Interface Prototyping in Code
2015

Certificate in UX: Fundamentals

NEW YORK UNIVERSITY (NY, NY)

I completed UX Design courses that focused on:

  • Screen experience
  • Identification of user and business goals
  • Wireframes and interactive prototypes
  • Analytics and strategy
  • Personas
  • UX in start-up environments
  • Visual design for UX
2014

Certified Scrum Product Owner

SCRUM ALLIANCE (NY, NY)

I am a certified scrum product owner. As such, I am able to fulfill the role of product owner within a scrum team, leading successful product releases.

2004

Bachelor of Science: Business Management & Finance

BROOKLYN COLLEGE, C.U.N.Y (NY, NY)

I studied finance and business management for my undergraduate degree. This degree enabled me to try various career paths from accounting to product management/analytics until I found a career that was a perfect fit for me, UX Design/Research.

MY RESUME

My resume is available in pdf format. It contains additional information around my professional experience and is meant to serve as a companion to my portfolio site.

VIEW RESUME

VIEW MY LINKEDIN PROFILE

Click on the link below to view my LinkedIn profile. I currently work for American Express as a Senior UX Designer focusing on employee digital experiences.

MY LINKEDIN PROFILE